Tracking programs for
Singapore's leading maritime event

Worked alongside with the client to design a program tracking app for the annual event. I led the design research and visual concept for the project. 

Client
The Marine Port and Authority of Singapore

Duration
2 months

Tools
Sketch

Methodology
Art Direction, Experience Design, Visual Design

Background

Singapore Maritime Week (SMW) is the leading maritime event in Singapore. Organized by The Marine Port and Authority, SMW gathers the international maritime community in Singapore for a week of conferences, dialogues and exhibitions in celebration of all things maritime. The Marine Port and Authority of Singapore wanted an app for attendees to track and follow the numerous programs for the week of the event. 

Features

The app featured a landscape orientation of the calendar interface to bring a more immersive experience for the users. It also had a countdown timer if downloaded before the event start date, users are also able to add their favourite events to their native calendar.

Process Flow

The process flow was created to communicate the user's interaction throughout the app. It acted as a story-telling piece to help both client and developer envision how each page interacts with each other.

Outcome

The SMW2015 app was available on both Android and iOS.