Worked alongside with the client to design a program tracking app for the annual event. I led the design research and visual concept for the project.
The Marine Port and Authority of Singapore
Art Direction, Experience Design, Visual Design
Singapore Maritime Week (SMW) is the leading maritime event in Singapore. Organized by The Marine Port and Authority, SMW gathers the international maritime community in Singapore for a week of conferences, dialogues and exhibitions in celebration of all things maritime. The Marine Port and Authority of Singapore wanted an app for attendees to track and follow the numerous programs for the week of the event.
The app featured a landscape orientation of the calendar interface to bring a more immersive experience for the users. It also had a countdown timer if downloaded before the event start date, users are also able to add their favourite events to their native calendar.
The process flow was created to communicate the user's interaction throughout the app. It acted as a story-telling piece to help both client and developer envision how each page interacts with each other.
The SMW2015 app was available on both Android and iOS.