Conducted research to identify pain points of itinerary planning and feature opportunities. Working together with the key stakeholder, we identified the product's unique value proposition based on the insights that were collected.
User Interviews, Competitive Analysis, User Journey
The start-up that I was working at was pivoting itself to tourism tech. As the design lead of this project, I spearheaded the research and was one of the key decision-maker in the product. Inspired by an actual pen & paper itinerary planning method, the scope was to create a web app emulating that process.
Itinerary planning is unique to every individual. In order to create a product that the masses will use, I analysed user behavior while itinerary planning. Based on the insights collected, I plotted the user journey that was able to fit the requirements.
Using the concept of manila folders, I proposed a 2-step method for itinerary planning; each step on different layers. The images and data were scraped from travel review sites and the option to 'heart' them provides a quick way to zone in on their interests.
These 'hearts' are then sorted and grouped automatically by their distance to the train station/landmark by colored markers. This provides a quick overview on which attractions are near each other and can easily be covered in a day. Moving forward, one can plan their days according to each group – one group of attractions equates to a day. The platform would be able to plot the distance from each attraction point.
Based on my involvement in this project, I was invited to share my expertise with a travel planning company that was eventually accquired.