Driving digital transformation through design-led strategy, project management and systems thinking.
Design strategist passionate about bridging the gap between design, business and technology. My expertise is in driving digital transformation across government, financial services, and corporate sectors by helping clients transform complex workflows into impactful design solutions. Over the years, I have successfully established a design system from the ground up for a state bank and mentored multiple product streams to build a case management system for the judicial landscape.
Aside from my current responsibilities, I am experimenting with alternative creative mediums while maintaining strategic leadership as an ex-president of my alma mater's alumni association.
Full resume available upon request.
Restorative | Positivity | Futuristic | Empathy | Includer
Brands I've worked with
BEAUTY
AmorePacific
COMMUNICATION
Singtel
Discovery Channel
FINANCIAL SERVICES
Visa Inc.
UOB
Krungthai Bank
Siam Commercial Bank
GOVERNMENT
National Volunteer & Philanthropy Centre
Ministry of Law
TRAVEL & TOURISM
Changi Airport Group
Resort World Singapore
OIL & GAS
Exxon Mobil
Petronas
Experience
Sabbatical
2025 - Present
Senior User Experience Consultant
2022 - 2024
Senior Product Designer, Bybit
2021 - 2022
Visual Designer, Accenture
2018 - 2021
Digital Designer, Proximity
2016 - 2018
UI Designer, Unifide
2014 - 2015
Graphic Designer, Supermarket Creatives
2013 - 2014
Professional Scrum Master™ I (PSM I), Scrum.org
2024
Front-end Web Development Course, General Assembly
2016
Design Communications,
Orita Sinclair
2011